News | Events

Visitation to Global Furniture USA at High Point Market Oct 2019

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October 19-23, 2019 has been marked as an important date on our calendar where we are arranging to visit one of the premier importers and distributors of fine home furnishings in the United States, Global Furniture USA’s showcase in High Point Market, North Carolina.

This is part of our plans to maintain rapid growth with our key partner as we continuously explore what it means to bring up-to trend furniture to meet market demand. Apart from visiting Global Furniture showroom in High Point market, we also conducted numerous meetings with the objectives to improvise current collaboration and operation in all aspects.

We are extremely happy for Global Furniture celebrating their 20th anniversary this year and we will continue to working closely for many years to come. HAPPY 20TH ANNIVERSARY.

If you wish to meet our Director, Mr Je at High Point Market, please do not hesitate to contact him at +60122818620 or email him at je@easternsmart.com.

Pull Out Sleeper Sofa | ESTELLE

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Inspired you with the exquisite design and quality for your home.

Experience comfort like never before with ESF pull out sleeper sofa. THE CLACK CO collection that portrait premium design and quality that engineered for comfort, design with effortless pull-out mechanism.

Boasting a stunning modern design with straight lines, it has contemporary blue linen uphostery that is accented with weld around its sleek arms.

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58th Edition of Salone del Mobile Milano | 9-14 April 2019

 

Our General Manager, Mr. Coke Chew was pleased to be present at the Milan Furniture Fair which showcase cutting-edge innovations and  powerful design that has always mixed business with culture, shaping the history of design and furnishing yesterday, today and tomorrow. The show details as follow

  1. International Furnishing Accessories Exhibition boasting more than 1,300 exhibitors. It is divided into three core themes which are “Classic Furnishing Accessories” (pavilion 2), “Design Furnishing Accessories” (pavilions 5-6-7-8-10-12-14-16-18-20) allowing the best knowledge of design trends, and xLuz (pavilions 1-3-4).
  2. Euroluce (International Biennial Lighting Exhibition), featuring a focus on adaptive intelligence of light for men’s use
  3. Workplace3.0/SaloneUfficio (International Biennial Workspace Exhibition), featuring a mix between work and office solutions with furnishing designed for recreational moments. Any creation on exhibit was crafted with the aim of providing new smart office solutions to allow a new, anthropocentric approach to design.
  4. SaloneSatellite, dedicated to young, emerging designers and serves as a launch pad into the world of design. This year it features a focus on today’s food revolution with the project “Food as a Design Object”
  5. S.Project (pavilion 22-24) with the DE-SIGNO installation (see below)

On the occasion of the celebrations for the 500th anniversary of Leonardo da Vinci’s death, the Salone opens the way to a vast array of national events. In particular, the S-project is home to an immersive installation, located at pavilion no. 24, called DE-SIGNO to Leonardo. It celebrates the legacy that he left to the culture of design and savoir faire; a powerful rendition of the story of the Renaissance genius, and his relationship with contemporary Italian design.

We have learned and gained so much knowledge from this visit which our up coming products if what you are looking for.

Visitation to Global Furniture USA at High Point Market April 2019

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April 6 – 10, 2019 has been marked as an important date on our calendar where we have arranged to visit one of the premier importers and distributors of fine home furnishings in the United States, Global Furniture USA’s showcase in High Point Market, North Carolina.

This is part of our plans to maintain rapid growth with our key partner as we continuously explore what it means to bring up-to trend furniture to meet market demand. Apart from visiting Global Furniture showroom in High Point market, we also conducted numerous meetings with the objectives to improvise current collaboration and operation in all aspects.

We are extremely happy for Global Furniture celebrating their 20th anniversary this year and we will continue to working closely for many years to come. HAPPY 20TH ANNIVERSARY.

 

China International Furniture Fair (CIFF) Guangzhou | March 2019 | THANK YOU

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Another One | Major Key Alert

How ESF is changing the landscape of the furniture for 2019 and beyond. We are very confident to create another success story when fostering strategic partnership with Global Furniture USA and the world’s biggest celebrities DJ Khaled.

On 18th March 2019, we had attracted great attention with a bold and innovative high-end brand furniture and accessories and winning the hearts of many consumers worldwide. We are now overwhelming with the attention from the media from China, the famous designer Shuhei Aoyama and worldwide furniture related businesses.

We wish to express our gratitude to business partner that will come onboard with us to launch WE THE BEST HOME brand at their respective country. We would also like to say thank you to everyone would had come and visit us at the booth (Hall 3.1 C01) and had a fruitful meeting with us.

 

EXPORT FURNITURE EXHIBITION (EFE) MALAYSIA | MARCH 2019 | THANK YOU

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We have concluded our 1st furniture exhibition for 2019 at EFE Kuala Lumpur Malaysia (9-12 March). With more than 40 new designs for sofa bed and introduction of our new sleeper sofa, it was a big success for ESF. We have received tremendous support from our existing customer that never miss to visit us and we had the opportunity to offer our product to new customer. We strive hard to meet the EFE objective which is Fine Furniture for World Market.

We are honor to receive the visitation from Minister of Primary Industries, YB Teresa Kok to our booth on 11th March 2019.

We will continue to invest in making more products to offer to the world market and we look forward to meet you again during our visit to selective counties thru out 2019. We also hope to see you again in the next exhibition in Malaysia in 2020.

A MAJOR KEY COLLABORATION WITH DJ KHALED

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GLOBAL FURNITURE USA | WE THE BEST HOME & GOLDITION.COM

Global music mogul and celebrity producer DJ Khaled has partnered with Global Furniture USA to be the sole manufacturer and distributor of the WE THE BEST HOME furniture line. Global Furniture is addressing a millennial generation entering its prime furniture-buying years by teaming with the hip-hop producer and artist, DJ Khaled.

The furniture line will feature his signature over-the-top style and flourishes designed specifically with his fans in mind. There would be fifteen (15) collections – each including bedroom, dining room, living room and occasional furniture and it is produced in Asia.

A special event at Miami based retailer El Dorado Furniture on 30 August 3018 was the 1st unveiling of the collection by DJ Khaled. We The Best Home collection will be also shown at the High Point Market from 13-17 October 2018 at Global Furniture USA 115 S. Hamilton St. showroom.

We are proud to be associated with Global Furniture USA and stay tune for the next unveiling event at Asia.